Improved capacity to find information on Google, simplify and explain search improvements using Artificial Intelligence and algorithms such as Page Rank using Deep Learning, integration with Dynamic Ontologies formation.
Artificial Intelligence for Marketing and Advertising Solutions involve Content generation, Voice Bots, Marketing Automation, Dynamic Content emailing, Ad-targeting, Lead Scoring and Predictive Modeling, Predictive Customer Service, Social Semantics, Image Processing and Page Ranking.
It includes Recommendation Engine, Content Targeting, Audience Targeting, Distance Targeting, Custom Messaging, Tailored Advertising. It includes Custom Affinity Segments, Demographic Layering, Life events Targeting and Look Alike Targeting.
Diversify communications using connected televisions and digital audio, Pay per Click Advertising, Decentralised Networks, Mobile-First Advertising , Effective Video Advertising, Location-Based Advertising, Micro-moments on consumers.
Obtain customer data, understand search engine data, re-engaging lost leads, higher conversion rate, customised content, automated email campaigns. It sends personalised emails, improving customer segmentation and enhancing click through rates.
Monitor customer usage through Real-Time Experience Tracking (RET) and prioritising depending upon their importance. Best Click-through Rates and View Rates to detect and buy advertising on basis of rating of channels.
Customer Sentiment Analysis, capture user's reaction after new product or feature launching, Brand Monitoring and Management, filtering the positives and negative aspects, customize product and service offerings.
It includes Online Personalisation, Prescriptive and Adaptive Personalisation, Hyper-Personalisation, Personalised Videos, targeting campaigns, personalisation in Google Adwords.
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