AI for Marketing and Advertising

Smart Search

Smart Search

Improved capacity to find information on Google, simplify and explain search improvements using Artificial Intelligence and algorithms such as Page Rank using Deep Learning, integration with Dynamic Ontologies formation.

Programmatic Advertising

Programmatic Advertising

Automated process to buy and sell advertisement inventory through an exchange connecting advertisers to publishers. Real-Time bidding for inventory across mobile, display, video, social channels and television.

Marketing Forecasting

Marketing Forecasting

Predictive Analytics integrated with Deep Learning, Five Forces Analysis, Market Segmentation, Image Analysis, Cognitive Applications. It involves Insights from Marketing Data including quantifiable nature of marketing data (clicks, views, time-on-page, purchases, email responses).

Services

AI Driven Services for Marketing and Advertising

  • Regional Analysis
  • Optimised Content Creation and Curation
  • Lead Generation
  • Chatbots,Image Detection, Voice and Speech Recognition
  • Send Time Optimisation, Recommendation Engines
  • Integration with CRM
  • Consumer and Brand Usage & Customer Clustering
  • Streamlined Workflows
AI Driven Services for Marketing and Advertising
Artificial Intelligence Solution offerings for Marketing and Advertising

Artificial Intelligence Solution offerings for Marketing and Advertising

Artificial Intelligence for Marketing and Advertising Solutions involve Content generation, Voice Bots, Marketing Automation, Dynamic Content emailing, Ad-targeting, Lead Scoring and Predictive Modeling, Predictive Customer Service, Social Semantics, Image Processing and Page Ranking.

  • Cross-Channel Advertising
  • Accurate Audience Targeting
  • Ad-Fraud Prevention
  • Experiential Marketing & Decentralised Ad-Networks
  • Pricing Analytics & Real-Time Personalised Advertising
  • Dynamic Pricing &Social Media Analysis
  • Conversational Commerce & Automated Allocation

Applications of AI in Marketing and Advertising

Targeted Advertising

Targeted Advertising

It includes Recommendation Engine, Content Targeting, Audience Targeting, Distance Targeting, Custom Messaging, Tailored Advertising. It includes Custom Affinity Segments, Demographic Layering, Life events Targeting and Look Alike Targeting.

Digital Advertising

Digital Advertising

Diversify communications using connected televisions and digital audio, Pay per Click Advertising, Decentralised Networks, Mobile-First Advertising , Effective Video Advertising, Location-Based Advertising, Micro-moments on consumers.

Email Marketing

Email Marketing

Obtain customer data, understand search engine data, re-engaging lost leads, higher conversion rate, customised content, automated email campaigns. It sends personalised emails, improving customer segmentation and enhancing click through rates.

Media Buying

Media Buying

Monitor customer usage through Real-Time Experience Tracking (RET) and prioritising depending upon their importance. Best Click-through Rates and View Rates to detect and buy advertising on basis of rating of channels.

Sentiment Analysis

Sentiment Analysis

Customer Sentiment Analysis, capture user's reaction after new product or feature launching, Brand Monitoring and Management, filtering the positives and negative aspects, customize product and service offerings.

Message Personalisation

Message Personalisation

It includes Online Personalisation, Prescriptive and Adaptive Personalisation, Hyper-Personalisation, Personalised Videos, targeting campaigns, personalisation in Google Adwords.

Explore Our Customer Insights, Marketing and Advertising Solutions & Use Cases

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